Joico Defy Damage Protective Shampoo 300ml

roduct Description

Joico’s Defy Damage Protective Shampoo is a professional-strength, bond-building cleanser designed to gently wash hair while strengthening and protecting it from daily stressors like heat styling, UV exposure, and environmental pollution. This innovative formula helps maintain clean, resilient, smooth, and healthy-looking strands, without stripping colour or moisture.

Featuring a rich, luxurious lather, the shampoo removes dirt, impurities, and build-up without roughing up the hair cuticle, leaving your hair shiny and beautifully soft. It’s free from SLS/SLES sulfates, making it suitable for colour-treated and all hair types.

Powered by bond-strengthening technology and nutrients like arginine and moringa seed oil, it helps fortify hair from within for improved strength, elasticity, and shine.

Key Benefits:

• Gently cleanses without stripping moisture or colour

• Helps strengthen and protect hair bonds

• Leaves hair smooth, shiny & resilient

• Suitable for all hair types, including colour-treated

• Free of harsh sulfates (SLS/SLES)